Integrated Mechanical Inc
Web Design & Marketing Support Proposal
Executive Summary
Integrated Mechanical Inc has built a 30+ year reputation for excellence in industrial fabrication and installation. However, the current website does not reflect that expertise or generate qualified B2B leads. This proposal outlines a comprehensive web redesign and ongoing marketing support to establish IMI as a trusted authority in the industrial mechanical services market.
Current Challenges
- •Outdated design lacks professionalism
- •Poor UX and navigation
- •Doesn't convey expertise or authority
- •Limited lead generation capability
- •No mobile optimization
Opportunities
- ✓Establish market authority & credibility
- ✓Generate qualified B2B leads
- ✓Showcase expertise & safety focus
- ✓Build lasting client trust
- ✓Improve SEO & online visibility
The Process: Start to Finish
Planning & Discovery (Week 1)
Foundation for success
What happens: We conduct an in-depth discovery process to understand IMI's business, target market, competitive landscape, and goals.
- Stakeholder interviews with key team members
- Competitive analysis of industry websites
- Target audience research & buyer persona development
- Content audit & messaging strategy
- Technical requirements & integration planning
Deliverables: Project brief, strategy document, content outline, technical specifications
Design & Mockups (Week 2)
Visual direction & user experience
What happens: Our design team creates 3 distinct design directions for your review, each reflecting different brand positioning and user experience approaches.
- Wireframe development for all key pages
- 3 high-fidelity design mockups
- Mobile responsiveness mockups
- Interactive prototype for user testing
- Up to 3 rounds of revisions included
Your involvement: Review mockups, provide feedback, select preferred direction
Prototype & Development (Week 3-4)
Building the live website
What happens: We build the fully functional website with your approved design, integrate all content, set up backend systems, and optimize for performance.
- Custom theme development (or template customization)
- Content population & copywriting
- Lead capture forms & CRM integration
- SEO optimization (on-page, technical, schema markup)
- Analytics setup (Google Analytics, conversion tracking)
- Security & SSL certificate configuration
- Performance optimization & speed testing
Your involvement: Content review, stakeholder feedback, approval checkpoints
Testing & Quality Assurance (Week 5)
Ensuring flawless performance
What happens: Comprehensive testing across all devices, browsers, and user scenarios to ensure the website performs flawlessly.
- Cross-browser testing (Chrome, Firefox, Safari, Edge)
- Mobile device testing (iOS, Android)
- Form & lead capture testing
- Link verification & broken link detection
- Accessibility compliance (WCAG standards)
- Security scanning & vulnerability assessment
- Performance load testing
Your involvement: Final UAT (User Acceptance Testing), bug reporting, final approval
Launch & Ongoing Support (Week 6)
Going live and sustained growth
What happens: Website goes live to the public. We provide comprehensive training and transition your team to ongoing support.
- Domain migration & DNS configuration
- 2 formal training sessions for your team
- Documentation & training materials provided
- 30-day post-launch support included
- Initial analytics review & optimization recommendations
- Transition to ongoing support package
Next step: Select a monthly support package to maintain, optimize, and grow your website
Web Design Options
Custom Web Design
Fully custom responsive website with bespoke design tailored to IMI's brand and services.
- ✓3 design mockups for review
- ✓Up to 3 rounds of revisions
- ✓Custom theme development
- ✓Content population & SEO optimization
- ✓Analytics & integrations setup
- ✓2 formal training sessions
- ✓Team training for administration
Template-Based Design
Professional pre-made theme customized to IMI's brand and services.
- ✓Professional template selection
- ✓Brand customization & styling
- ✓Content population
- ✓Analytics setup
- ✓Training sessions
- ✓Ongoing support ready
Monthly Support Options
Understanding Your Options
We offer two approaches to ongoing support. The right choice depends on your team's needs, budget flexibility, and project priorities.
Execution Hours
Best when you have specific, variable projects throughout the month. Pay only for what you use.
- • Flexible project-based work
- • No long-term commitment
- • Unused hours roll over 1 month
- • Ideal for: Ad-hoc needs
Marketing Packages
Best when you want predictable, strategic support with defined deliverables and accountability.
- • Strategic focus & planning
- • Defined monthly deliverables
- • Performance reporting included
- • Ideal for: Consistent growth
Services Include:
- • SEO & website updates
- • Graphic design
- • Newsletters & blogs
- • Video editing
- • Press releases
- • Social media management
- • Keyword analysis
- • Custom projects
Unused hours roll over up to 1 month. Perfect for variable, project-based needs.
Investment Summary
Web Design
One-time investment
Monthly Support
Ongoing optimization
Payment Terms
50% upfront, 50% at launch
Optional Add-Ons
Enhance your website with premium services designed to maximize impact and engagement.
Hero Section Video Production
Custom-produced video to capture attention and communicate your value instantly
One-time investment
What This Includes
We handle the full production process—from concept to final delivery—so you get a polished, high-impact video that works seamlessly within your website design.
Production Process
1. Strategy & Concept Development
Define the purpose and how it supports your marketing goals.
- •Identify key message and audience
- •Develop creative direction (tone, pacing, visual style)
- •Outline key scenes and flow
- •Align with website layout and hero section design
2. Pre-Production Planning
Prepare everything needed for a smooth and efficient shoot.
- •Shot list and storyboard creation
- •Location planning (on-site or selected environment)
- •Scheduling and logistics
- •Talent coordination (if applicable)
3. On-Site Video Production
Capture high-quality footage that reflects your brand.
- •Half-day to full-day video shoot
- •Professional camera, lighting, and audio setup
- •Direction and guidance throughout filming
- •Capture of primary and supporting (b-roll) footage
4. Editing & Post-Production
Shape the footage into a compelling, website-ready video.
- •Professional editing and sequencing
- •Color correction and visual enhancement
- •Music selection and audio balancing
- •Light motion graphics or text overlays (if needed)
5. Delivery & Optimization
Final video is delivered ready to perform on your website.
- •Optimized for fast web loading
- •Loop-friendly format for hero sections
- •Multiple aspect ratios if needed (desktop/mobile)
- •1–2 rounds of revisions included
Final Deliverable
- 30–60 second hero video
- Web-optimized file formats
- Designed to autoplay (muted) and visually engage within seconds
Frequently Asked Questions
Find answers to common questions about our web design and marketing support services.
Ready to Grow?
Let's discuss how a professional website and strategic marketing support can help Integrated Mechanical Inc reach more qualified clients and establish market authority.